
LG OLED X Forza Horizon 5 Unleashed
Dunsfold Aerodrome in Surrey Hills, United Kingdom
The Solution
Imagination, an Experience Design Company headquartered in London, teamed up with LG to create LG OLED X Forza Horizon 5 Unleashed. Imagination and LG delivered a secret test-drive gaming experience to celebrate the launch of the racing video game Forza Horizon 5.
The Dreaming Setup
Over two days on November 6-7 at Dunsfold Aerodrome in Surrey Hills, UK, the LG OLED-powered event gave VIP guests several Forza Horizon 5 driving challenges, sampling different cars, driving modes, and environments set in Mexico. Famous visitors played Forza Horizon 5, ahead of the game’s world launch.

GT Zone
4 x racing simulators built on QS-220 motion platforms in 3DOF configuration
The DD wheel base with the GT steering wheel, pedals and shifters, professionally approved bucket seat with 4-point seatbelts, top-class Roccat Elo 7.1 USB gaming headphones, and a 55" screen.

The “dreaming setup” consisted of professional-grade motion platforms based on linear actuators, top class LG OLED screens, and sim racing add-ons and accessories. The simulator reacted to the game in real time, which made the whole race even more realistic. The entire experience was housed in a superb mirrored cube, which gave the event an extraordinary, futuristic character.
F1 Zone
3 x racing simulators 4DOF QS-V20
The DD wheel base with the F1 professional steering wheel, pedals, professionally approved bucket seat with 4-point seatbelts, top-class Roccat Elo 7.1 USB gaming headphones, and a 55" screen.
Pro Zone
Racing simulators 6DOF QS-S25
The DD wheel base with the F1 professional steering wheel, pedals, professionally approved bucket seat with 4-point seatbelts, top-class Roccat Elo 7.1 USB gaming headphones, and a 55" screen.
Ultimate Gamers’ Test Drive
- Location: Surrey Hills in the United Kingdom
- Area: Dunsfold Aerodrome
- The Game: Forza Horizon 5
- Simulators: QS-S25 motion cockpit
Project Gallery
A closer look at the build and installation.